Kiki Tips
Translating health guidance into approachable, Gen Z-friendly micro-content
The Problem
How can a social media influencer connect with their followers through a proprietary mobile app?
After rapid growth, a social media influencer with over 500,000 followers struggled to keep up with fan engagement. We explored creating a mobile application to organize her content and efficiently engage with fans.
Process
1. Interviewed potential users to further understand needs and pain points.
• Young people feel overwhelmed by conflicting health advice online and want credible guidance that feels approachable.
• Short-form content with a casual tone resonates more than overly clinical messaging.
• Trust is built when information is both evidence-based and framed in a way that feels friendly, not preachy.
2. Created an Information Architecture based on the user needs and technical specifications.
3. Created wireframes to brainstorm potential page layouts.
Loading Screen
Tips Browsing
Create a Post
Tip Double-Click
Video Hub
4. Collaborated with the client to envision a brand and created a Style Guide.
5. Designed mockups and a high-fidelity prototype.
Loading Screen
Tips Browsing
Create a Post
Tip Double-Click
Video Hub
The prototype is equipped for user testing and includes screen transitions, animated buttons, and navigation logic.
Results
80%
Of testers said Kiki Tips felt more trustworthy and digestible than their usual sources of health advice.
7 tips
Average amount of tips read per testing session, showing strong engagement with short-form content.
Lessons learned
• User feedback is invaluable: Gathering user input throughout the design process is crucial to address potential pain points and enhance the user experience.
• Iteration is key: The ability to iterate and refine design elements based on testing and user feedback is essential for creating a user-friendly application.
